 Chemistry and attraction IN BUSINESS. SEO is like a matchmaker that helps unite a seeker with what they are seeking. An SEO-informed writer cares about the process and mechanics of search. User-inquiry and user-intent matters. To be CHOSEN (hired or purchased), you must first be SEEN (visible and appealing). I love to strip off a clients' invisibility cloak, and replace it with their unique disco ball, that spins, sparkles and casts reflective light on stand-out keywords. All powered by word-choice that is strategic, effective, brand-resonant and organic... ...because there is nothing artificial about this creative intelligence.
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