Chemistry and attraction IN BUSINESS.
SEO is like a matchmaker that helps unite a seeker with what they are seeking.
An SEO-informed writer cares about the process and mechanics of search.
User-inquiry and user-intent matters.
To be CHOSEN (hired or purchased), you must first be SEEN (visible and appealing).
I love to strip off a clients' invisibility cloak, and replace it with their unique disco ball, that spins, sparkles and casts reflective light on stand-out keywords. All powered by word-choice that is strategic, effective, brand-resonant and organic...
...because there is nothing artificial about this creative intelligence.